The Chicago Bears have announced a 10% increase in season ticket prices for the 2025 season, effective immediately. The team’s President and CEO, Kevin Warren, explained in a letter to fans that this decision was based on several factors, including market trends, industry standards, and a promising home schedule.
Today the #Bears are informing season-ticket holders that tickets for the 2025 season will increase by an average of 10%.
A year ago, there was an average increase of 8% on season tickets.
— Brad Biggs (@BradBiggs) February 19, 2025
Warren stated, “After careful and thoughtful consideration, incorporating market dynamics, industry trends, and a strong home schedule, an average increase of 10 percent for our 2025 season ticket package will be instituted.”
This is a poor decision made at an even worse time.
However, many Bears fans may see this price hike as frustrating, especially given the team’s recent lack of success. While the excitement around new coach Ben Johnson and the team’s favorable draft and salary cap situation for 2025 is understandable, raising ticket prices before proving consistent on-field success feels tone-deaf. It may seem like ownership is shifting the cost of Ben Johnson’s contract and new stadium costs onto the fans. This move follows an 8% price hike last year, bringing the total increase to 18% over the past two years.
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Given the current circumstances, the timing of this price increase feels poorly chosen and once again tone deaf. It is simple: deliver a winning product before increasing ticket prices. Raising prices twice in two years without any results to justify it just looks bad and is a slap in the face to the fans.
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I’m sure if each ticketholder household bought no eggs for a whole year that the savings from such austerity would pay for the 10% increase in ticket prices. Is that really too much to give up? I don’t think so. Life is full of economic or financial decisions, even after you die.
Spot on Tred. Couldn’t have said it better myself. This is such a Bears move. Always expecting the fans to either pony up more cash or more trust before the team shows it can deliver anything. Put up some W’s and then you can expect the fans to put up the cash. Not beforehand.
Who did everyone think was going to pay for BJ?
So, after a .294 winning percentage for the Poles era, the Bears are raising prices 10%. And the fans are wondering – how can they think this is acceptable? Well, it’s acceptable because Bear fans accept losing, and will still go to Bears games, and pay outlandish prices for Bears merch and to watch them on TV. The same people who don’t or wont call out the failures in the GM, scouting, drafting, pro player acquisition, failure to get a stadium deal done, and more will simply dig deeper and pay up. They’ll say, “Well, the Bears hired Ben Johnson,… Read more »
@Bears fans: Don’t complain about a measly 10% increase in ticket sales. It has been disclosed that your Pres Trump has spent $10,700,000 on golfing so far since returning to office. Tax-payers: that’s not so much for 330m Americans to pay. Just call it investment, not consumption.