The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.
The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.
Directly from the source.
For those who love to play video games, this a proverbial kick in the junk as the NCAA EA Sports college football series has been one of the very best and with the inclusion of the online dynasty became something you could play with friends all over the country.
It will be interesting to found out more on exactly WHY this has come to be, but for now this is very crappy news. This year seemed to breakdown some barriers helping speed up and make the dynasty format more entertaining as well as adding some tweeks to the tackling animations which have made this edition well worth a purchase. More on this to come.