It appears as if a reality television series, numerous commercials and advertisements as well as a nationally televised broadcast was not enough to garner mass viewership for yesterday’s NHL Winter Classic game between the Chicago Blackhawks and Washington Capitals.
In fact, the ratings for yesterday’s contest were the lowest of any Winter Classic game to date.
As reported by Yahoo:
“NBC is reporting a 2.3 overnight rating for the game between the Chicago Blackhawks and theWashington Capitals from Nationals Park in D.C., which is the lowest overnight number among the seven Winter Classics.”
To put into perspective, last night’s college football playoff games garnered a 15.5 and 15.3, respectively.
Hey, Chicago did its part though.
According to the same source, Chicago posted a 11.4 HH rating – doubling the ratings posted by viewers in Washington D.C.. Among U.S. cities, Washington ranked third, while the second largest viewership ratings came out of Buffalo.
Boy those Sabres fans are efficient.
You can’t say the NHL couldn’t have predicted this outcome. This is what happens when you match up two teams with little-to-no rivalry history on a day when college football is at its most compelling.
This is how yesterday’s Winter Classic ratings look in comparison to past years.
- 2015: 2.3 (Blackhawks/Capitals)
- 2014: 2.9 (Leafs/Red Wings)
- 2013: No game.
- 2012: 2.4 (Rangers/Flyers)
- 2011: 2.8 (Capitals/Penguins)
- 2010: 2.6 (Flyers/Bruins)
- 2009: 2.9 (Red Wings/Blackhawks)
- 2008: 2.6 (Penguins/Sabres)
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